Independent film distributor Paradiso Filmed Entertainment is an established name in the Benelux, with an impressive catalog of the best arthouse films, mixed with beloved mainstream titles. Under Paradiso Filmed Entertainment, Jeroen Perceval released his first feature debut (DEALER).
Under Paradiso Filmed Entertainment, Jeroen Perceval released his first feature debut (DEALER).
Since the pandemic, there is a lot of pressure on Belgian cinemas. A lot of postponed blockbuster films are now coming out in a very short timeframe. Too many films for the available theatres. The pressure on film releases is therefore very high. If your film does not attract enough visitors in the first few days, it is simply withdrawn from theatres. Our assignment was clear. We had to achieve as much traffic to the film as possible.
When it comes to reaching a local audience while aiming to achieve high visibility, poster advertisement is ideal for traffic exposure, bearing in mind the high levels of footfall in stations on a day-to-day basis. Studies also conclude that this advertising method is not as intrusive as other marketing communication channels. Poster advertising is able to raise brand awareness through being present in strategic locations. Passengers often encounter posters near enough to be read while waiting for trains or moving between stations.
Of course, we wouldn’t be ourselves if we didn’t put an extra twist on this. We chose to target people in the direct area of the posters through social media & youtube advertising to increase our ad frequency.