The core of our digital strategy was centered on optimizing the EXKi Meal Box landing page. Our primary challenge was to maintain a coherent user experience despite the transition from EXKi’s branded environment to Ekomenu's purchasing system. We aimed to create a frictionless path, ensuring that customers could navigate between the sites with ease.

Efforts were made to enhance the landing page's usability, emphasizing clarity to minimize potential confusion and dropout during the handoff process. Despite strategic efforts to create a user-friendly interface and guide users smoothly to Ekomenu’s checkout, the conversion process revealed the intricacies of directing traffic across different digital ecosystems.