Case Study: The Chapel – Integrated marketing campaign | Deldico

Paradiso Filmed Entertainment

The Chapel – Integrated marketing campaign

Paradiso Filmed Entertainment, a renowned player in the distribution of independent films within the Benelux, offers a catalog blending critically acclaimed arthouse films with popular mainstream titles. In early 2023, Dominique Deruddere released his latest film "The Chapel", enriched by the talents of stars such as Kevin Janssens and Ruth Becquart. This film is more than a cinematic journey; it's an artistic expression, highlighting the depth of Belgian cinema.

The challenge

The film industry is crowded with blockbuster releases, each competing for limited theater screen space. "The Chapel" faced the challenge of establishing its unique presence and attracting audiences in a market brimming with high-profile releases.

The strategy

Understanding the need for effective audience engagement, we crafted a versatile online advertising campaign. Tailored to the varied preferences and behaviors of the audience, this campaign included a strong presence on social media platforms, display banners, and YouTube, aiming to create excitement around "The Chapel" and stimulate anticipation and interest through different digital channels.

The implementation

Central to our strategy were advanced digital marketing techniques, aimed at delivering personalized experiences to potential viewers. Our social media campaigns targeted specific demographic groups, leveraging data analytics to ensure our content connected with various audience segments. On YouTube, we released engaging trailers and related content, weaving a narrative that extended beyond the film. This content mix aimed to promote the film and narrate its story and the passion behind its creation.

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